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Nothing here is broken. The product is good, the brand is fine, and the problem is simply that not enough people are buying. This pack goes after that and nothing else.
05 parts
Positioning: who you are for, and why they should choose you.
A campaign plan with the channels, the budget and the timing set out.
The material to run it: photography, film, copy and ads.
The campaign run for an agreed window, with the spend managed.
Numbers at the end showing what worked and what to repeat.
Advertising spend sits with you and is paid to the platforms directly, so you always see the real cost.
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