Citren Core
Citren Core

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Strategy & Enterprise Development in Kenya — Plan, structure and scale the business behind the work

Few businesses struggle for lack of effort. We help you decide where you are going and how you will get there: the plan, the numbers beneath it, the way the company is organised, and the steps for the next twelve months.

Pick whichever comes closest. It opens WhatsApp with the subject filled in, so you can go straight to telling us what you need.

  • 01

    Business Planning

    Set out where the business is heading, what it will take to get there and what you will measure along the way.

    • Business plans
    • Growth strategy
    • Financial projections
    • Board papers
    Talk to us about this
  • 02

    Advice for Owners & Boards

    A straight second opinion on the decisions that matter: investment, partnerships, structure and succession.

    • Board advisory
    • Governance
    • Partnerships
    • Restructuring
    Talk to us about this
  • 03

    Market Research

    Establish whether the market is there, who is already in it and what customers will pay, before you commit.

    • Market sizing
    • Customer research
    • Competitor analysis
    • Feasibility studies
    Talk to us about this
  • 04

    Turnaround & Restructuring

    When the model has stopped working, we help you rebuild it: what to stop, what to keep and what to change first.

    • Turnaround
    • Business model redesign
    • Cost review
    • Managing the change
    Talk to us about this
  • 05

    Operations & Structure

    Set out who does what, and in what order, so the business no longer depends on one person's memory.

    • Roles and structure
    • Standard procedures
    • Policies
    • Handover documents
    Talk to us about this
  • 06

    Process Improvement

    Map how the work flows today, find where it stalls, and redesign it to be quicker and less costly.

    • Process mapping
    • Bottleneck analysis
    • Redesign
    • Quality control
    Talk to us about this
  • 07

    Funding & Programme Design

    Shape a programme properly and prepare what funders and partners need in order to commit.

    • Programme design
    • Proposals and bids
    • Monitoring frameworks
    • Donor reporting
    Talk to us about this
  • 08

    New Products & Services

    Decide what to offer next, test it with real customers at low cost, and launch without risking the business.

    • Idea validation
    • Pilots
    • New service design
    • Launch planning
    Talk to us about this

How we work

04 stages

From an honest diagnosis to a plan being carried out.

  1. 01

    Listen

    We speak with you, your team and often your customers, and read the numbers, before offering a view.

  2. 02

    Diagnose

    We report what we found, including the parts that are uncomfortable.

  3. 03

    Decide

    We set the options side by side with what each one costs and risks, and you choose.

  4. 04

    Implement

    We stay to help you carry it out, with the plan broken into steps, owners and dates.

Have something in mind?

Let’s establish what it takes.

Whether you are planning the next few years, weighing a decision you cannot easily reverse, or running a business that has outgrown the way it is organised, we can give you a straight read.

Discuss an engagement