Citren Core
Citren Core

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Design & Creative Industries in Kenya — Shape how your brand, products and spaces look and feel

First impressions are made in seconds, and most of yours happen without you in the room. We give you a mark you are proud of, materials that clearly belong to the same company, and products and spaces that feel considered wherever someone meets you.

Pick whichever comes closest. It opens WhatsApp with the subject filled in, so you can go straight to telling us what you need.

  • 01

    Logo & Brand Identity

    A mark, colours and typefaces that make you recognisable, with a short guide so everything you produce afterwards stays consistent.

    • Logo design
    • Colour and type
    • Brand guidelines
    • Naming
    Talk to us about this
  • 02

    Brand Strategy & Repositioning

    Establish what you stand for and who you are speaking to, then bring how you look and how you sound into line behind it.

    • Brand positioning
    • Messaging
    • Tone of voice
    • Rebrands
    Talk to us about this
  • 03

    Website & App Design

    Screens people can use without thinking, so visitors find what they came for and complete what they started.

    • Website design
    • App design
    • Prototypes
    • Usability testing
    Talk to us about this
  • 04

    Creative Direction

    One person holding the look of everything you publish, so your campaign, your website and your print read as one company.

    • Art direction
    • Campaign look
    • Shoot direction
    • Design review
    Talk to us about this
  • 05

    Print & Marketing Materials

    The things people hold and walk past: company profiles, proposals, packaging, signage and templates your team can reuse.

    • Company profiles
    • Brochures and proposals
    • Packaging
    • Signage
    • Social templates
    Talk to us about this
  • 06

    Product & Space Design

    The physical side of the brand. How a product is made and handled, and how a shop, stand or office feels to walk into.

    • Product design
    • Retail and stands
    • Interior concepts
    • Event spaces
    Talk to us about this
  • 07

    Studio & Production Setup

    Set up the space and the equipment so your team can shoot, record and publish in-house.

    • Studio fit-out
    • Equipment selection
    • Workflow setup
    • Team training
    Talk to us about this

How we work

04 stages

From what you stand for to the files your team will use.

  1. 01

    Discovery

    We learn your business, your customers and what you are measured on before any design begins.

  2. 02

    Direction

    You see two or three distinct routes early, so you are choosing a direction rather than approving a finished piece.

  3. 03

    Craft

    We develop the chosen route into the full identity: mark, colour, type, layouts and the working files beneath them.

  4. 04

    Handover

    You receive the artwork, the guidelines and the templates, with a walkthrough so the brand holds up in daily use.

Have something in mind?

Let’s establish what it takes.

Whether you are starting without an identity, outgrowing the one you have, or finding that your materials no longer look like they come from the same company, we can tell you what needs doing.

Discuss a design project